Design Brief

We're more than just a farm; we're a sanctuary of freshness. With a commitment to organic practices, we cultivate chemical-free produce that bursts with flavor. At our farm, nature's bounty thrives, promising nothing but the freshest and most trusted goods. We aim to be your trusted source of fresh, friendly produce, redefining farming with every harvest.

Organic
Natural
Friendly
Healthy

Before

After

Inspiration

Exploring online logo samples to get inspired and understand trends and styles in the organic farming industry.

Illustration

Using my creative skills in Illustrator, I carefully drew key elements of the logo such as the barn, trees, mountains, and land.

Feedback

Ayesha, the farmer expressed her desire for more emphasis on the main elements while maintaining a vintage mood.

Refinement

Cleaning up the design and enhancing clarity and focus on the main elements.

Design Challenges

Creating a focal point that would immediately draw attention to the central element, the barn, while still maintaining harmony with other design elements.

Ensuring that this focal point stood out required careful use of symmetry, which I applied to balance the composition around the barn, guiding the viewer’s eye naturally toward the central element.

Balance was essential in creating a sense of equilibrium, ensuring that no part of the logo felt too heavy or visually overwhelming.

Repetition came into play by emphasizing the nature of farm products, adding rhythm and flow to the overall design.

I used hierarchy and contrast to differentiate between elements, with careful object placement and varying visual weights to create progression from foreground to background.

This layering effect helped achieve a near-and-far concept, giving the logo depth and a dynamic feel, perfect for representing the vibrancy of Ayesha’s farm.

About Me

Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.

I’m skilled in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.

I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.

Explore My CV!

Eager to bring my creative skills to an international stage, I'm excited about the opportunity to work abroad and collaborate with diverse teams.