Design Brief

"Bucsan Tuinen" is a reputable Landscaping and Lawn Care Company. The owner desired a clean and modern logo that combines abstract symbols with clear typography. He specifically wanted the logo to be simple, visually appealing, and reflective of the professionalism of his business. The goal was to create a design that is both clean and modern, effectively representing the company's identity.

Simple
Clean
Modern
Abstract

Before

After

Font Selection

I initially tried multiple serif fonts before switching to Sans Serif ones, eventually choosing an all-caps font for the logo name.

Shape Creation

Using Illustrator's pen and shape tools, I created a simple abstract shape to complement the typography.

Feedback

I presented the first logo version to the Landscaping firm owner for review. He asked for more abstraction.

Refinement

I revised the shape to be more abstract, incorporating elements resembling a butterfly, "B", and "T".

Adjustment

I refined the symbol further to enhance its abstract quality while maintaining the desired shapes.

Final Touches

Finally, I adjusted the logo colors to complete the whole design.

About Me

Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.

I’m skilled in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.

I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.

Explore My CV!

Eager to bring my creative skills to an international stage, I'm excited about the opportunity to work abroad and collaborate with diverse teams.