"Go Fish" is a reputable fishing shop specializing in quality gear for avid anglers. The shop owner desired a beautifully illustrated logo featuring a saltwater RedFish tail. He wanted the logo to be organic, visually appealing, and simple, reflecting the essence of his shop. The goal was to create a design that resonates with fishing enthusiasts while maintaining a clean and elegant style.
Elegant
Organic
Clean
Simple
Drag
Drag
1.
Reference
I started by picking a picture of a saltwater RedFish tail from the Internet to use as a reference.
2.
Initial Sketch
Using Illustrator's pen and pencil tools, I traced the general shape of the RedFish tail.
3.
Client Feedback
I showed the first logo illustration to the shop owner for feedback.
4.
Refinement
Based on the owner's request, I emphasized the main tail marks while keeping an organic style.
5.
Cleaning Up
I refined the illustration to simplify it without losing the essential details.
6.
Font Tweaking
Finally, I tweaked the font style to ensure it matched the overall look and feel of the logo.
About Me
About Me
Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.
I’m skilled in Adobe Creative Suite(Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.
I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.
Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.
I’m skilled in Adobe Creative Suite(Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.
I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.