I originally designed the logo for HALE, a coffee shop known for offering premium quality, organic coffee beans. Recently, the client asked me to redesign the logo, keeping the same name and color palette. The goal is to give it a fresh, more minimalistic look while still maintaining the brand’s identity and making it easily recognizable.
Brainstorming & Sketching
I began by brainstorming ideas and sketching initial concepts based on the brief.
Initial Presentation
Presented the client with a primary lineart version of the logo to align on the direction.
Client Feedback
Gathered feedback from the client and refined the initial design, ensuring it met their vision.
Advanced Design Review
Showed a more advanced version to keep the client involved and confirm progress.
Final Refinement
Simplified the logo, adjusted the line styles, and selected a font that complemented the lineart.
Organic
Natural
Premium
Cattalonia
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About Me
About Me
Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.
I’m skilled in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.
I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.
Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.
I’m skilled in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.
I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.
Eager to bring my creative skills to an international stage, I'm excited about the opportunity to work abroad and collaborate with diverse teams.
Eager to bring my creative skills to an international stage, I'm excited about the opportunity to work abroad and collaborate with diverse teams.
Let’s Get in Touch!
Let’s Get in Touch!
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