"Two Bays Equestrian" is a horse care company seeking a logo that simply and effectively reflects its name. The owner desired a cool and friendly illustration featuring two horses.
The logo should be organic, not geometric, to convey a natural and approachable feel. The goal is to create a design that is both simple and inviting.
Elegant
Organic
Inviting
Simple
Drag
Drag
1.
Initial Tracing
I started by tracing the horse's head in Illustrator, using a horse head picture as a reference.
2.
Font Selection
I chose an all-caps sans-serif font for the logo name.
3.
Feedback
I demonstrated the first logo version to the company owner.
4.
Simplification
The owner requested fewer horse body details and a different font combination for the name.
5.
Refinement
I simplified the design, creating a more straightforward and harmonious look.
6.
Adjustments
I adjusted the strokes and line style to enhance the logo's attractiveness.
About Me
About Me
Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.
I’m skilled in Adobe Creative Suite(Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.
I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.
Hey! I’m Chaker Saaf, a graphic designer from Tunisia with over 15 years of experience. Certified in Multimedia, I've worked as a freelancer and with various offshore agencies.
I’m skilled in Adobe Creative Suite(Illustrator, Photoshop, InDesign, Premiere) and use AI tools to enhance my graphic design process whenever possible.
I love creating eye-catching designs that tell a story and make brands stand out. Check out my portfolio to see my work! You can also view my CV for more details about my experience.